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Marketing Manager

Company: Gecko Hospitality
Location: Salem
Posted on: November 24, 2022

Job Description:

We are searching for a Marketing Manager for our diversified portfolio of full-service restaurants, hotels, and event centers in the Northshore region of Massachusetts. Our Marketing Manager will ensure the development of guest acquisition strategies that positively impact revenue performance across our portfolio. Our Marketing Manager will support digital content and initiatives to keep within our brand standards, property identities, and execute a well-thought-out marketing plan to achieve optimal results. Ideal candidates will possess successful marketing experience within a hotel, resort, private club, restaurant, or event management capacity.
Job Description: -

  • Oversee the Marketing Team, to ensure all company Marketing objectives are met.
  • Monitors property performance through regular and one on one partnerships with property leadership.
  • Serve as a leader and work to grow the marketing department and direct reports.
  • Manage the design process, serve as the graphic design lead, or manage the design process.
  • Propose and implement Food and Beverage specific-marketing strategies to include, but are not limited to maintaining and marketing websites, employing brand marketing, and leveraging social media.
  • Monitor marketing trends, tools, and applications specific to the Hospitality Industry and target market(s)
  • Assists in the development and execution of a strategic marketing action plan for the properties with leadership.
  • Monitor and update all review/booking websites including Yelp, TripAdvisor, Google Reviews, Facebook.
  • Develop a close working relationship with revenue, sales, and marketing to execute sell strategies at the hotel level.
  • Establish, evaluate and collaborate with third-party partners to optimize relationships.
  • Attend local marketing events as a brand ambassador.
  • Measure and report the impact of marketing strategies
  • Generate and deliver monthly marketing analyses and updates to Sales and Revenue Management
  • Other duties as assigned by the Managing Directors.
    Benefits:
    • Medical/Dental/Vision Insurance
    • Life Insurance
    • 401(K)
    • Paid Vacation
    • Bonus Plans based on Sales Growth of the Hotel -Qualifications:
      • Minimum of 5 years' experience in digital marketing, with an emphasis in SEO, eCommerce, and online paid campaigns. Experience directly supervising other associates required.
      • Bachelor's degree preferred (Major in Marketing, Communications or related field strongly preferred) or equivalent of education/experience)
      • The Marketing Manager must have hotel marketing experience
      • A solid track record in achieving financial results is a must for the Marketing Manager
      • The Marketing Manager must be extremely guest oriented with the highest degree of honesty and integrity
      • A passion for the development of sales and marketing is a must for the Marketing Manager
      • The Marketing Manager must have a BA/BS degree or equivalent -

Keywords: Gecko Hospitality, Salem , Marketing Manager, Executive , Salem, Massachusetts

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