Digital Marketing Director

Company: Intead - International Education Advantage, LLC
Location: Salem
Posted on: August 1, 2022

Job Description:

We need someone who loves to strategize, build, and manage global campaigns and is comfortable optimizing to CPA on a weekly basis. This is an in-office position with hybrid flexibility; team collaboration is key to our agencys success. Fully remote work will not suffice in this case.Intead is a globally-known, full-service agency focused on enrollment management for the academic market (universities and private K-12). We are a small team at the top of the stack in our niche. We run data-driven, research-backed marketing campaigns on every continent except Antarctica on behalf of brand-name ed institutions and others in the academic and edtech market.We seek a Digital Marketing Director who can be client-facing and help our stakeholders understand the ecosystem and the data, create media forecasts and content strategy, and build international search and social lead-gen campaigns quickly, managing them closely, and optimizing to CPA on a weekly basis. Building out the paid media team is a long-term goal, and this role is the keystone of that plan.Will you fit?You are naturally curious, love data and can easily interpret results for folks who don't have the affinity for numbers that you do. You know data is only as valuable as the story it tells and how it can inform your marketing actions. You enjoy juggling a variety of projects simultaneously, so attention to detail, project management skills, and a love of to-do lists are part of your nature. You are proactive and don't shy away from new challenges.You are excited to join a small team with an entrepreneurial spirit. You own projects and interact with important clients with great communication and interpersonal skills. You crave hands-on digital marketing work in a fast-paced environment where you will collaborate frequently with other team members and tackle unfamiliar territory with gusto. You seek opportunities to interact with people from different cultures. And you know how to maintain your cool, tact, and sense of humor while doing all that.Interested?Please apply by:

• Attaching a cover letter: We receive a lot of applications. Without a cover letter, your chances are slim. Read the job responsibilities below and tell us why you're interested. Let us know if someone we know referred you.
• Attaching your resume: Please include salary requirements.Key Responsibilities+ Conceive lead generation strategy, build campaign forecasts, and execute+ Manage and optimize campaigns for customer lead generation and customer acquisition+ Buy digital media for paid search and paid social campaigns+ Capability and comfort with "digital plumbing" ensuring the flow of critical marketing data (source, campaign, cost, etc) from the ad platform all the way through the funnel and into the endpoint CRM/database on the clients end+ Manage department staff and remote freelance contractors+ Analyze paid social, Google Analytics, email and digital campaign metrics+ Analyze, evaluate, and compare website analytics packages to create gap analyses and action plans+ Employ data collection and analysis tools like Google Tag Manager, Google Data Studio, Databox, etc.+ Employ CMS and CRM tools like Hubspot, Wordpress, Salesforce, Mailchimp, Unbounce, etc.+ Identify new and emerging tools/opportunities to reach, engage, and convert online audiences+ Familiarity with market research reports identifying market opportunities including analysis of competitor strengths and weaknesses+ Other duties as assignedEssential Skills & Work Ethic+ Entrepreneurial spirit (curiosity, idea generation, seeing bigger picture, finding solutions outside of standard defined paths)+ Motivated, positive, self-confident, diligent, and collaborative work ethic+ Thrives in small team environment and when taking on broad and deep responsibilities+ Mentors and leads others while also receiving mentoring easily in a fast-paced environment+ High level of integrity and discretion with confidential information+ Excellent written communication and interpersonal skills+ Attention to detail, even while under pressure+ Strong organizational/project management skills+ Proactively seeks out and recommends process improvements+ Comfort learning new online toolsPast Experience, Education, and Qualifications+ Agency experience strongly preferred+ Experience supporting UX and SEO projects+ Experience with education industry (enrollment marketing) preferred+ Proficiency in Excel, Google Analytics, and statistical packages+ Skilled in developing, executing, and tracking digital campaigns for multiple clients+ Experience in analyzing clients website traffic via Google Analytics+ Experience conducting primary and secondary research on current market trends+ Bachelors degree+ Fluency in Mandarin considered highly valuable+ 8+ years of work experienceMORE ABOUT USThis invigorating office environment is home to a range of marketing professionals with a clear focus and intense intellectual curiosity. We enjoy figuring things out, thinking big and sweating the details. Serving the client is paramount. We approach marketing at a strategic level before putting any messaging into play and our work in the marketing communications field goes into areas far more diverse than simply advertising and lead generation.We are a collaborative environment and put effort into creating a space where excellent client service is an enjoyable endeavor. Office culture is the bottom line; our internal interactions are what bring us success.Our boutique agency has a large footprint managing virtual teams in Asia, Africa, Australia, Europe, Latin America, and across the US. The majority of our work serves clients in academia and healthcare. We use technology strategically and stay on top of emerging media options to collaborate internally and disseminate content for ourselves and clients. In planning our campaigns we rely heavily on the analytic capabilities digital marketing offers.We offer a range of benefits uncommon for a company of our size.The open position reports to the CEO and Chief Strategy Officer, manages 1FTE and a range of contractors while collaborating with others on the team. The position is located in our Salem, MA, office. Remote work considered. On-site hybrid work schedule preferred.If you are still reading this, you likely evaluate opportunities carefully and make deliberate decisions. You may also think we are nuts for posting such a long job announcement. We like that about you. We hope you will reach out to us.See www.intead.com

Keywords: Intead - International Education Advantage, LLC, Salem , Digital Marketing Director, Executive , Salem, Massachusetts