Lead Analyst DTC E-Commerce Business & Marketing E-business / Digital Somerville, United States[...]

Company: PUMA Gruppe
Location: Somerville
Posted on: June 1, 2025

Job Description:

Lead Analyst DTC E-Commerce Business & MarketingSomerville, United States of AmericaSPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.Your Talent8+ Years experience in a Business and/or Marketing Analytics functionSQL Query skills to mine GCP/BigQuery DBs for use in custom reportingExpert in Google Analytics and deep knowledge of Marketing performance reportingExperience with Enterprise reporting solutions such as Looker Studio, and Power BIFamiliarity with tracking and creating technical requirements for collecting data, and implementing tracking in a Tag ManagerAble to derive meaning from data and present clearly to the business at various levelsExpertise in Data Visualization and presentationMastery of Google Functions for use in Looker Studio report buildingAbility with predictive and statistical models for use in business forecastingYour MissionThe Lead Analyst DTC E-Commerce Business & Marketing is to dive into the data and help make sense of it with meaningful measures and understandable analysis. We need you to help us understand how the various acquisition and persuasion tactics we use have performed, use that data to forecast future performance, and highlight gaps in our plan. Your insight and reporting will be central in guiding PUMA's sales strategy and channel investments. Your guidance will help others to do the same.Performance Analysis & Insight GenerationLead in-depth analyses to evaluate the effectiveness of promotional tactics, performance marketing strategies, and overall business performance.Identify and investigate gaps in plans, emerging channel trends, and new growth opportunities within the dotcom business.Deliver longer-horizon analytical projects that uncover insights on customer acquisition, retention, and marketing incrementality.Partner on the development and evolution of forecasting models across the business.Manage forecasting assets for warehouse and call center operations, ensuring alignment with current and future needs.Support the eCommerce budgeting process in collaboration with cross-functional partners as needed.Reporting, Tools & Data ManagementBuild and maintain advanced reporting using SQL, Power BI/DAX, BigQuery, and other data tools.Partner with data engineers and solution architects to continually develop our unified data model.Oversee reporting best practices & governance, including the implementation of new reporting features and ongoing data quality monitoring.Stakeholder Engagement & CommunicationCommunicate findings in a clear and compelling way, delivering business-ready insights tailored to both senior leaders and operational teams.Act as a thought partner by developing a deep understanding of performance marketing KPIs and using data to guide decision-making.LeadershipSet analytical best practices and foster a culture of learning, curiosity, and data-driven decision-making across the team.PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.The large running presence in Boston drives our passion to be to the Fastest Sports Brand in the World.Get together with expert content managers, platform developers, project managers, marketing and operations professionals to achieve one goal: keep PUMA charged with the same energy online as it is offline.
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Keywords: PUMA Gruppe, Salem , Lead Analyst DTC E-Commerce Business & Marketing E-business / Digital Somerville, United States[...], Advertising , Somerville, Massachusetts